Our purpose is to craft delicious, high-quality, functional beverages, invest in the regeneration of our planet, and use business as a conduit for positive social impact.

Our Origins

Women-founded, and values-driven
since 2008

Co-founders Sarah & Jeannine met, and bonded over a love of kombucha. Buchi is born!

From a small kitchen in Asheville, NC, two mothers with a purpose and passion for fermentation began making kombucha as a healthy alternative for their kids. From gifting jars to friends, families, neighbors, and eventually selling through farmers markets—our shelves, and countertops were quickly overflowing with kombucha.

Pictured: Sarah Mullins, and Jeannine Buscher, with their 3 kiddos. This is the first photo they ever took together.

Opened the first commercial kombucha brewery in the Southeast.

We took our small-batch home production to a warehouse on a 180-acre farm in the mountains of Southern Appalachia. Unwaveringly dedicated to our mission, the whole team decided this wouldn’t just be our office, but our home. Brewing together, working together, living together, and taking on every hardship together.

Pictured: Sarah Mullins, and Jeannine Buscher brewing tea in their first commerical space.

FedUp Foods Founders working at FedUp Foods Private Label Manufacturing and Co-packing location

Moved into a 30,000 square foot facility in Marshall, North Carolina.

In 2017 Buchi moved to a 30,000 sq ft brewery, and began to see a need for more affordable and accessible functional beverages. So we began putting focus on private label kombucha.

Pictured: Marshall, North Carolina facility in 2023.

FedUp Foods Private Label Manufacturing and Co-packing for Sustainable Brands

FedUp Foods was formed!

In 2020 we completed our transition to FedUp Foods P.B.C — a next generation private-label food manufacturer. Currently, we are the largest private label manufacturing platform focused on fermented functional beverages in North America.

Pictured: Zane Adams, Co-Founder & EVP of Strategy & Development, Sarah Mullins, Co-Founder & VP for People and Purpose, David Gray, CEO, and Jeannine Buscher, Co-Founder & EVP of Innovation

Four people standing at FedUp Foods Private Label Manufacturing and Co-packing for Sustainable Brands location

Opened a second facility in Erwin, Tennessee.

We recently celebrated the expansion of our facility, acquiring a second location totaling nearly 60,000 sq. ft – tripling our capacity. Our new site is equipped with dry storage, cold storage, with the potential to up-fit with packaging lines, and equipment to expand our capabilities in production and technology, and support our growth worldwide.

Pictured: Our facility in beautiful Erwin, Tennessee.

Careers

Our team approaches manufacturing with creativity, and collaboration

Everyone says this, but we truly have the best team imaginable — from production, to product development, marketing, and sales. We combine years of experience with genuine enjoyment for what we do, and what we're creating together.

Benefits
  • Competitive Pay
  • Comprehensive Healthcare, Vision and Dental
  • 401K with Company Match
  • Short Term & Long Term Disability
  • Paid Vacation & Sick Leave
  • ...and more!
Join our team
An image of "We're Hiring! Join our Team!" for FedUp Foods

Our Team

Talented, dynamic, and community-centered

David Gray

David Gray

Chief Executive Officer

Jeannine Buscher

Jeannine Buscher

Co-Founder, Executive Vice President of Innovation

Sarah Mullins

Sarah Mullins

Co-Founder, Vice President for People and Purpose

Zane Adams

Zane Adams

Co-Founder, Executive Vice President of Strategy and Development

Jeff Buscher

Jeff Buscher

Co-Founder, Chief Engineering Officer

Andreas Schneider

Andreas Schneider

Co-Founder, Vice President of Sales

Angie Timm

Angie Timm

Chief Financial Officer

Wade Anderson

Wade Anderson

Director of Operations

Jennifer Rozzelle

Jennifer Rozzelle

Director of Marketing

Blake Barker

Blake Barker

Procurement Specialist / Demand Planner

Fatima Barroso

Fatima Barroso

Quality Assurance Engineer

Sam Bennett

Sam Bennett

Brewing Supervisor

Tonya Boydston

Tonya Boydston

Accounting Manager

Rupert Brink

Rupert Brink

Product Development Project Manager

Jon Clark

Jon Clark

Warehouse Manager

Casondria Cheek

Casondria Cheek

Finance and Logistics Manager

Kaitlyn Cipriani

Kaitlyn Cipriani

Evening Shift Packaging Manager

Temple DePlato

Temple DePlato

Senior Human Resources Manager

Abi Enoy

Abi Enoy

Senior Category Development Manager

Holly Feathers

Holly Feathers

Marketing Specialist

Keith Fletcher

Keith Fletcher

Netsuite Developer

Tyler Gordon

Tyler Gordon

Logistics Analyst and Coordinator

Jon Horn

Jon Horn

Direct Store Delivery Support

Lorraine Aldrich Horn

Lorraine Aldrich Horn

Client Support Specialist

Rochelle Hudson

Rochelle Hudson

Project Manager

Cody Jones

Cody Jones

Packaging Manager

Ben Mailloux Pilon

Ben Mailloux Pilon

Route Service Driver

Julie McGuire

Julie McGuire

Sourcing Specialist

Lee Meroney

Lee Meroney

Fermentation Specialist

Mike Rice

Mike Rice

Warehouse Supervisor

Phil Pollick

Phil Pollick

Brewing Manager

Ryan Sweeney

Ryan Sweeney

Inventory Control Specialist

Nicole Thiel

Nicole Thiel

Graphic Designer

Billy Watson

Billy Watson

Maintenance Manager

Jay Zeman

Jay Zeman

Quality Assurance Manager

Awards & MEMBERSHIPS

BENEFIT CORPORATION

Creating a better business ecosystem with people, and planet at the forefront

People
We believe that good work provides vital nourishment for the human spirit, and prioritize investing in initiatives that promote personal growth, and provide opportunities to enjoy the precious moments of life.
Planet
We believe that prioritizing suppliers, partners, and farmers who are mindful in their grow, harvest, and business practices provides vital nourishment for our planet.
Prosperity
We believe that good food is a human right that provides vital nourishment for the human body. We aim to create a more equitable, accessible, and inclusive food system.

Everyone deserves access to healthy, nutrient-dense foods — and private label is the most effective way to get there

Contact us

What if we could shift our food system from being a major contributor to climate change to one that actually helps us become more climate resilient?

FedUp Foods Summit
FUF Summit is our invitation-only gathering of thought leaders in each stage of the supply chain to collaboratively unpack what a truly regenerative food product would look like.
Logo for One Tree Planted
We donate a percent of our sales to the amazing folks at One Tree Planted to support reforestation of the Appalachian bioregion.