Press Features
![Forbes](https://cdn.prod.website-files.com/64c7c720942a53056c0a05c4/665f15e292d041c16dd0c3a9_Forbes-logo.png)
FedUp Foods: A Full Cup Of Blue Ocean Opportunity & Impact
When Gray became CEO in 2023, he set out to prioritize the importance of “putting together an employee value proposition within that [purpose], tying it to who we are as a company, and why we do what we’re doing. Then getting it down to the individual level: Why I do what I do and how does that tie to our purpose” for each of FedUp’s several dozen team members.
![FedUp Foods: A Full Cup Of Blue Ocean Opportunity & Impact](https://cdn.prod.website-files.com/64c7c720942a53056c0a05c4/665f162022755b3ca28ff34d_FedUpFoods_Web-107.jpg)